We were very pleased to see our lighting supremo James Russill quoted at length last week in a BBC piece on the new wave of LED lighting that the major players in the field are talking up in a big way.

It’s fairly logical that he popped up, of course, us having completed a trial of LEDs in the communal spaces of social housing last year which produced results that were more than a reason for optimism.

But in the past, the doubters of LEDs have always had a bit of a point: they have, and are still, quite pricey, and they’ve only been able to point their light in one direction.

We can obviously point to the results of trial which showed massive lifetimes for LEDs, meaning reduced running costs over time dent the cost argument – and we expect up-front costs will reduce further too.

The latter problem has definitely been smashed. The new wave of LEDs comes omnidirectional – so the general lighting world better look out.

Other LED manufacturers are available of course, but the video above is great if you’re into the all-important tech- specs of one of the new bulbs to market.

And if you believe Youtube comment-makers, following the American launch, prices have come down to less than half of what they started at in some stores – echoing a bit in the BBC story that says one of the manufacturers “arranged discounts with shops that will sell the bulb for as little as $20 (£12).”

The cost issue remains one of a bit of push and pull. Companies making these products have to be creative in increasing demand and reducing cost, but it also depends on retailers deciding this is where lighting is heading and taking the plunge. Manufacturing fairly complex technologies always comes at a greater cost while the market is uncertain, so it remains to be seen as to whether the UK, and indeed everywhere else, sees the LED-generated light.

You can find out what our technology testing and energy monitoring team are currently up to here