The value of getting messages across to young people in a way that grabs their attention cannot be understated as we seek to help everyone in the UK live more sustainable lives.
We have recently been working with the Ellen MacArthur foundation, and at recent event my own attention was drawn to their new animated film ‘Get Loopy!’
Whilst obviously aiming at a young audience, the film discusses our attitude to the products we use in an engaging and straight-forward way. See what you make of it.